GTM Strategy · RevOps · Diagnostic

Fundamentals first.
Then, scale.

We build clear go-to-market strategies and simplified revenue infrastructure for founder-led businesses ready to grow — without the complexity.

Schedule a GTM Diagnostic How We Work
Our Philosophy

Growth isn't about doing more.
It's about getting the fundamentals right.

We believe the most powerful growth systems are the simplest ones. Clear strategy. Clean data. Robust infrastructure. When the foundation is right, scaling becomes seamless — not chaotic.

The Reality

Sound familiar?

Most founder-led businesses hit the same walls when they're ready to scale. Complexity creeps in. Fundamentals get overlooked.

01

No Pipeline Clarity

Revenue feels unpredictable. You can't tell which deals are real, what's stalled, or where the gaps are. Growth is based on gut feel, not data.

02

Misaligned Teams

Sales and marketing speak different languages. Leads fall through cracks. Nobody owns the full customer journey from first touch to close.

03

Broken Infrastructure

Your CRM was set up in haste. Reports are unreliable. Your team works around the system rather than through it — adding complexity, not clarity.

04

Scaling Without a System

You've grown on relationships and hustle. But to move beyond founder-led sales, you need a repeatable, simplified process — not more tools.

What We Do

Simple strategy.
Robust systems.

We don't add complexity. We remove it. Our team combines elite strategy with hands-on engineering to build revenue infrastructure that just works.

01

GTM Strategy & Diagnostic

We assess your go-to-market fundamentals — ICP clarity, funnel integrity, positioning, and channel effectiveness — and deliver a focused roadmap that prioritizes impact over activity.

ICP Clarity Funnel Mapping Positioning
02

Fractional RevOps

An embedded revenue operations team — without the overhead. We build and run your CRM, pipeline management, and reporting infrastructure so your team can focus on selling.

CRM Architecture Pipeline Design Reporting
03

Technology & Automation

From CRM implementation to workflow automation — we wire your revenue infrastructure for simplicity and scale. Clean systems, not more systems.

Implementation Automation Data Ops
Our Process

Four steps. No fluff.

A clear, sequential method. We do the foundational work first — because getting the basics right is what makes everything else possible.

01

Diagnose

Audit your GTM motion, tech stack, data, and team alignment to find what's broken.

02

Simplify

Design a focused roadmap — quick wins first, structured for impact, not complexity.

03

Build

Configure your CRM, set up automations, build dashboards. Hands on keyboard.

04

Scale

Monitor, refine, optimize. Your revenue engine improves every month.

Results

What happens when the fundamentals are right.

Real outcomes from companies that simplified their revenue operations and focused on what matters.

3×
Qualified pipeline
growth in 90 days
52%
Faster lead
qualification
40%
Reduction in
sales cycle length
100%
CRM visibility
& adoption

Specialty F&B company — from zero pipeline visibility to a predictable, simplified revenue engine in a single quarter.

Our Team

Two partners. Senior expertise.
No layers.

Strategy, technology, and and deep business expertise — all in one room. You work directly with the people who do the work.

Teena Kunsoth

Teena Kunsoth

Founding & Managing Partner

Ex-Silicon Valley tech operator. Bridges technology, strategy, and client delivery with deep experience helping founder-led businesses grow.

Abby Rakshit

Abby Rakshit

Senior GTM Strategist · Ex-McKinsey

A decade of B2B go-to-market strategy, commercial transformation, and revenue architecture at the highest level.

Ready to get the fundamentals right?

A complimentary 30-minute GTM diagnostic. We'll assess where you are, identify the highest-impact simplifications, and show you what's possible — no obligation.

Schedule Your Diagnostic